Free Playbook

You built a great
loyalty program.
Your competitors are
about to build
something better.

The Retention Stack: a 6-step framework built on a decade of running Adore Me's VIP program on millions of transactions. Free. Actionable from page one.

2.3× LTV increase
6 Actionable steps
45% Checkout opt-in rate
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The Retention Stack Playbook

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Inside the playbook

Everything you need to build the second engine.

The Problem
29%
True loyalty fell to its lowest level ever recorded in 2025.
The Opportunity
50%
Cancel a paid membership in year one. Progress was invisible.
The Solution
Step 1
An Obvious Offer
Step 2
Frictionless UX
Step 3
The Punch Card
Step 4
Communication
The Proof
$2.8M
Revenue generated with Madam Glam VIP Club
Get access above

Built on 10 years of real DTC experience.

In 2012, Adore Me's team faced a problem nobody had solved: how do you build recurring revenue in a category where customers don't want replenishment? Their answer was a store-credit membership tested across millions of transactions. It became one of the most successful VIP frameworks in DTC history.

After selling Adore Me to Victoria's Secret, the founders built Subscribfy so any Shopify brand could replicate what they'd spent a decade perfecting. This playbook is that knowledge, compressed into an actionable guide.

The central argument

"A customer who pays to belong and accumulates points toward a reward is the hardest customer to lose you can build."

1
An Obvious Offer
The 150% threshold. The 5-second test. One obvious benefit beats ten abstract ones.
2
Frictionless Checkout
Why there's a 55-point gap between 15% and 70% redemption rates, and exactly how to close it.
3
The Punch Card
The mechanic that dropped month-three cancellations by 64%. Progress made visible.
4
Combined Communication
The one message that's impossible to send on two separate platforms, and why it changes everything.
5
Data Optimization
Five signals. Five direct intervention points. Only 16% of brands have activated this.
6
The Natural Upgrade Path
$5–10 vs $80–120 to acquire a paid member. Your loyalty base is your best acquisition channel.

Real brands. Real numbers.

Dossier · Fragrance D2C
45%

Of shoppers opt into Dossier+ at checkout. One of the highest opt-in rates recorded for a paid membership program.

Pair+ · DTC Eyewear
+$280

LTV uplift from members vs non-members, achieved within 9 months of launching the combined stack.

Madam Glam · Beauty
$2.8M

Revenue generated with the membership after launching Madam Glam VIP Club. Same system.

Ready to build the second engine?

See exactly where the Retention Stack
creates leverage for your brand.

30 minutes. We map your current program against the 6-step framework and show you the gaps, with real numbers from brands in your vertical.

You built a great loyalty program.
Now build the second engine.

6 actionable steps. Free. No strings attached.